A lot of practices we work with have been open for years but still don't show up when someone in their city searches for the services they offer. They might have a website that was built a while ago, or maybe they had someone throw something together that looks outdated and doesn't do much to get visitors to actually book. Some of them have tried running ads by pressing the "boost" button on an Instagram post, and while it got them some extra views, it didn't necessarily convert those views into actual bookings.
The patients they do get are coming from word of mouth, which is great, but it means their growth is entirely dependent on referrals and there's no system in place to bring in new people consistently. The Patient Magnet is how we fix that.
What's Included
Websites That Actually Convert
If someone finds your practice on Google, clicks through to your site, and can't figure out how to book within a few seconds, you've lost them. A lot of the websites we see from practices that come to us are either outdated, have no SEO work done on them, or are missing basic conversion strategies that turn visitors into booked appointments.
When we build a website for a practice, every service gets its own dedicated page that's optimized to match what's listed on your Google Business Profile. This helps Google rank you for each specific service you offer, not just one broad keyword.
We also add live widgets of your Google reviews directly onto the website so that visitors can see your five-star rating and read what real patients are saying without having to leave your site. On top of that, every site we build includes a "text us" button, a "call us" button, and an interactive chat widget so that no matter how someone prefers to reach out, the option is right there.
We built Tenny Internal Medicine's website after they had been using a site that had bugs and no SEO. After launching the new site, combined with the rest of the work we did, they moved from page three of Google to page one. Omorfia Medical Spa's previous website was hardly converting any visitors, and after we rebuilt it, they saw roughly a 20% increase in booked appointments. The website we built for Northville Beauty Spa was featured on ClickOnDetroit's Live in the D segment when the spa was highlighted for their Helix CO2 laser resurfacing system.
SEO and Getting Found on Google
SEO is what gets your practice in front of people who are actively searching for the services you offer. When someone types "Botox (City Name)" or "facial near me" or "chiropractor in (City Name)" into Google, the practices that show up first are the ones that have their SEO dialed in.
We handle this by optimizing your Google Business Profile, building out your website with the right keywords, and getting your practice listed across all major listing platforms like Yelp, Bing, Apple, and others.
Glow That Face Up went from the second page of Google to the #1 spot for "facial Dearborn" within about 30 days. SKIN MD Medspa went from #2 to #1 for Medspa, Botox, Filler + Dearborn. MiSpine Chiropractic reached #1 for chiropractor searches in Dearborn Heights.
If any of this sounds like what your practice needs, reach out to talk with our team.
Google and Meta Ad Campaigns
For practices that want to accelerate their growth beyond organic search, we build and manage ad campaigns on Google and Meta (Facebook and Instagram). We build strategic ad campaigns that target a specific audience in your area and are designed to convert them into leads. When someone clicks on your ad and fills out a form, Solora automatically texts them within seconds to start the conversation. Your team doesn't have to stop what they're doing to respond. Solora handles the first message automatically, and if the lead doesn't book right away, Solora can follow up with them again a few days later so the lead doesn't go cold.
Every lead that comes in shows up in the Solora phone app, where you can see who reached out, what ad they came from, and the full conversation.
We ran targeted Meta ad campaigns for Peekabootique, an elective ultrasound studio with locations in Dearborn and Ann Arbor. Rasha, the owner, was already creating great social media content showing how happy families were during their visits, so we used those videos to run highly targeted ads to expecting parents in the area. Over the first three months, those campaigns brought in over 40 new confirmed bookings along with consistent daily inquiries.
“Solora made us a stunning website, brought up our Google rankings, and is actively reaching out to patients that need to be seen again.”
“Solora got us 36 Botox patients in our first month.”
“Solora helped us get 40 ultrasound bookings.”
Who This Isn't For
If your practice is already ranking at the top of Google for all of your services, already getting a steady flow of new patients from online, and already has a website that consistently converts, you should already be good to go. We typically work with practices that know something is off with their online presence and want help fixing it.
If This Sounds Like Something Your Practice Needs
If your practice isn't showing up when people search for the services you offer, or your website isn't converting the visitors you do get, reach out. We'll ask some questions and figure out if it makes sense for your practice.
Want results like this for your medspa?
Solora helps medspas get more bookings, reviews, and rank higher on Google.