By: Solora
4/21/2026
About Dr. Rula Al-Aouar
Dr. Rula Al-Aouar is a board-certified OB/GYN based in Dearborn, Michigan who has been practicing since 2002. Over the past 24 years, she has delivered over 4,800 babies and become one of the most well-known and trusted doctors in her community.
Her practice has grown entirely through word of mouth. She never needed a website, never ran any advertising, and never hired a marketing company. It was all decades of genuine care, thousands of healthy deliveries, and a waiting room that fills up every single day with patients who trust her. Many of them have been seeing her for up to 20 years.
That kind of loyalty is rare, and it's also what made her situation unique when she came to Solora.
Where Things Stood Before Solora
Most clinics come to Solora because they need more patients. Dr. Rula had the opposite going on. Her practice was overflowing. Patients were coming in by the dozens through referrals from friends, family, and other women in the community. The demand was already there, and the real question was how to keep up with all of it.
How Solora Helped
Google Reviews
Dr. Rula had 160 Google reviews sitting at a 4.3-star rating. For a doctor who the entire city of Dearborn loves, that number didn't match what people in the community actually thought of her.
She has patients who have been following her for years, every time she's moved her practice. Women who trusted her with their pregnancies and their families. But none of them had ever been asked to leave a Google review. And in our experience working with clinics and businesses across the board, the people who are most motivated to leave a review on their own tend to be the ones who had a negative or even slightly negative experience. Someone who had a great visit rarely picks up their phone to write about it unless someone asks them to. That's why we believe it's so important for every clinic to actively be requesting reviews from their patients.
Within 72 hours, Dr. Rula received over 80 new five-star Google reviews.
Her rating jumped from 4.3 to 4.5 stars, and her total review count went from 160 to over 240. For the first time, her Google profile started reflecting what the Dearborn community already knew about her.
Reviews for Dr. Rula Al-Aouar
“Dr. Rula is a phenomenal doctor and was very straightforward and professional. She helped me deliver a healthy and beautiful baby that I will forever be grateful for. You can definitely see her passion and love for her work.”
“I have been going to her for over 11 years. Very intentional about her care, always listens to the concerns of her patients. 10 out of 10 would recommend.”
“My wife went to different doctors in Dearborn. They told her she would never be a mom. She followed up with Dr. Rula, and now she's a mom to a baby girl. She is the best”
“She finally invested in a bigger clinic. It's spacious, welcoming. Dr. Al-Aouar has the best bedside manner. If you want someone who treats you like a person, please check her out”
These are real patients sharing real experiences. The review campaign gave them the nudge they needed to actually go write it online.
Patient Recall for Overdue Pap Smears
The clinic had a long list of patients they had to call that were due for their pap smear. The process of calling each one individually was eating up hours every week. With new patients flooding in from word of mouth, there wasn't enough time in the day to follow up with every overdue patient by phone on top of everything else.
Instead of the staff having to make those calls one by one, Solora sent personalized text messages letting patients know they were due and making it easy to get back on the schedule. This alone saved about 10 hours of work time per month that was being dedicated to rebooking patients.
Within two weeks, 40 patients rebooked their screening appointments. The convenience of patients being able to text back "yes" to our message instead of having to call during office hours and wait on hold made all the difference.
Missed Call Text Back and SMS
Dr. Rula's practice was averaging around 25 missed calls per week. When the staff was busy with patients in the office or the practice was closed for the day, those calls went unanswered. Some patients left voicemails, but many didn't. They'd hang up and either try again later or start looking at other options. The practice also had no way to text patients at all, which meant every interaction had to happen over a phone call.
We activated missed call text back so that every unanswered call automatically triggered a text message to the patient, letting them know the office was busy or closed and inviting them to continue the conversation over text. Patients could ask questions, request appointments, and get the information they needed without having to call back and wait.
We also SMS-enabled the practice's phone number for the first time. Patients could now text in directly, whether they found the number on Google, Instagram, or anywhere else. This opened up an entirely new channel for the practice. Booking an appointment went from "call during business hours and wait for someone to pick up" to "text anytime and get a response." In today's world, we see enabling SMS as a must. According to a 2025 study by SimpleTexting, texting has officially overtaken phone calls and emails as the preferred way customers want to reach a business for customer service. Many clinics still haven't caught up to this, so at Solora we take pride in getting them there and meeting patients where they're at.
Since launching with Solora, Dr. Rula's practice has seen a 11% increase in booked appointments.
What's Next
The goal is to get Dr. Rula's Google rating to at least a 4.9 as more and more of her loyal patients share their experiences. With over 4,800 babies delivered and a community that already considers her the go-to OB/GYN in Dearborn, her online presence is starting to match the word of mouth that the entire city has known for years.
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