Quick Wins:
About Glow That Face Up
Glow That Face Up is one of the most well-known spots in Dearborn, Michigan for high-end skin treatments. Led by Vivian and Amanda, the spa has built a strong reputation across the city through word of mouth. But when it came to Google, none of that was showing up.
Where Things Stood Before Solora
If someone in Dearborn searched for "facial near me," Glow That Face Up was buried on the second page of Google. Most people never scroll past the first few results. Google shows only the top 3 businesses and hides the 4th under a "show more" button. From our experience, dropping from third to fourth makes a huge impact on organic lead volume.
How Solora Helped
Ranking #1 on Google
We optimized their Google Business Profile for the Dearborn area by ensuring services were clearly listed with well-written SEO descriptions and consistent, accurate business information across platforms like Yelp, Bing, Google, and Apple. This positioned Glow as a leading option for facials and skin treatments in Dearborn.
Google Reviews
Before Solora, Glow That Face Up didn't have a consistent way to ask clients for reviews after their appointments. The team was focused on taking care of people in the spa, and asking for a Google review at the end of a treatment isn't something most estheticians are thinking about. People were commenting positive things on their Instagram posts and telling the estheticians how happy they were, but those compliments weren't making it to Google. We set up Solora's automated review campaign so that after every visit, clients received a personalized text message asking them to share their experience on Google. The message sounds like someone from the spa personally reached out, which is why clients actually take the time to respond.
100+ new 5-star Google reviews in
40 days for Glow That Face Up
In 40 days, Glow That Face Up received over 100 new five-star Google reviews and their rating hit a perfect 5.0. Today, they're at over 510 five-star Google reviews in total. Here are some Google reviews that we liked:
Google Review
"My skin is glowing!!! Wow!!! First-time facial ever and I am hooked. The atmosphere was clean, peaceful and the facial itself was divine— my skin feels refreshed, cleaned and so bright. Vivian is an absolute pro— very kind and knowledgeable. She makes you feel comfortable and so confident. My favorite words of hers was 'less is more'. Her expertise and passion for skincare is evident. The whole experience was 10/10!"
Google Review
"Hawraa is the first person I ever trust with my face. She helped transform my face. The absolute best person to go for a facial."
Google Review
"Honestly the BEST facial experience I've ever had. From the moment I walked into Glow That Face Up, everything felt clean, calm, and super welcoming. Aaliyah was incredibly sweet and professional, she took her time, explained every step, and made the whole treatment so relaxing. My skin was glowing, hydrated, and felt unbelievably smooth right after. I noticed a real difference, not just the day of but even after. This is officially my go-to place for facials."
Google Review
"I absolutely love coming here. Dalia is extremely knowledgeable and truly takes the time to understand your skin before doing anything. I really appreciate how intentional and holistic her approach is— everything feels personalized and never rushed. You can tell she genuinely cares about long-term skin health, not just quick results."
Bringing Past Clients Back
Glow had past clients in their system who hadn't been back in a while. These were people who had a great experience and fully intended to return but hadn't gotten around to it. The staff didn't have the time to go through their client list and call each one individually.
In the first month, 13 past clients booked a new appointment from those messages alone without the Glow team making a single phone call.
What's Next
Glow That Face Up is now the first result people see when they search for a facial in Dearborn, and they have a perfect 5.0-star rating to back it up. The goal moving forward is to keep the reviews flowing in consistently, expand into more keyword rankings for other services they offer, and continue reactivating past clients who are due for their next visit.
“Solora Helped us get 270 new 5 star Google reviews and the #1 spot for facials on Google!"
#1 Ranked for “Facial Dearborn"
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Solora helps medspas get more bookings, reviews, and rank higher on Google.
