SKIN MD Medspa is Dearborn, Michigan’s go-to spot for natural, head-turning results. At the helm are Dr. James Bazzi, MD, a board-certified physician with a focus in aesthetic medicine. He is a national Allergan medical institute trainer, and a mentee under the direction of world-famous plastic surgeon Dr. Mauricio de Maio. Along with Vanessa Jwad, PA-C,  a master injector whose precision, artistry, and deep understanding of facial anatomy have earned her a loyal following and helped hundreds of clients achieve refined, confidence-boosting results. Their menu covers everything from wrinkle-relaxing injectables and collagen-boosting PDO threads to state-of-the-art laser rejuvenation, hair restoration, and beyond.

Even with glowing word-of-mouth, SKIN MD was experiencing a few all-too-familiar struggles: ranking higher on Google, reducing no-shows, and staying consistently on top of post-treatment follow-ups.

We jumped in as an extension of their team, letting SKIN MD focus on artistry while we handled outreach and marketing. Together, we created a unique system that runs on autopilot.

1. Review-Boosting AI Texts

We started with one of the biggest missed opportunities clinics face: underutilized Google reviews. Typically, most clinics just have their EMR send out an automated message (which always sounds too robotic to actually work) or they leave the QR code on their desk. Instead of those traditional marketing routes, we created human sounding thank you texts sent to their patient’s phone after each visit. Encouraging feedback in a natural way. We included tracking links to see who left a review and who didn’t, so we could fine-tune the messages over time.

Within weeks, SKIN MD was climbing search rankings. Today, they proudly rank number 1 of Google search results when someone searches "medspa" in Dearborn. That means more new patient bookings, week after week.

2. Lead Capture 24⁄7

We noticed that many potential patients would call after hours, often leaving a voicemail or, worse, hanging up. That’s where our lead capture system came in. Now, if someone calls and the clinic is closed, they get an instant, friendly text asking how we can help. It starts a conversation that feels helpful. These potential patients find that it’s easier to just continue the conversation over text, rather than calling other clinics.

By catching these leads right away, even outside business hours, SKIN MD turned missed calls into booked consultations. We helped them make the most out of every single inquiry.

3. Reactivation Campaigns

Reconnecting with past patients was crucial, yet incredibly time-consuming for the SKIN MD team. Before Solora, it meant digging through past records, dialing numbers, and hoping for an answer. We created a scalable way to keep those relationships alive, so we stepped in and built a reactivation system designed to run on autopilot.

Solora AI now routinely scans SKIN MD’s appointment history, flags patients who haven’t visited in a while, and sends them a perfectly timed message offering them to book an appointment.

In the very first month alone, Solora brought back 14 patients. That’s 14 bookings from people who might’ve otherwise drifted away. Because it’s all automated, the team didn’t have to lift a finger. Month after month, the system continues to bring old patients back into the fold, helping SKIN MD maintain strong retention, boost revenue, and fill the calendar without a single cold call.

4. Follow-ups and No-Show Control

Follow-up was another big time drain for SKIN MD’s team. They used to manually call every patient two weeks after their appointment to check in. We replaced that with a smart text. Patients are asked about the results of their treatment as if it came straight from the clinic.

Here’s the magic: our system analyzes replies. If someone seems not entirely happy with their results, we alert the team immediately so they can follow up personally.

We also tackled no-shows. Every patient gets a confirmation text a few days before their appointment. If they don’t confirm, the staff gets a notification to manually follow up. This has resulted in a noticeable drop in no-shows, and a smoother day-to-day for the front desk.


Working with a clinic as dedicated and dynamic as SKIN MD Medspa has been an absolute pleasure. Their commitment to patient experience and clinical excellence gave us the perfect foundation to build from. Watching SKIN MD rise to the top has been deeply rewarding, and we’re excited to keep supporting their growth as they continue to set the standard in Dearborn and beyond.

Dr. James Bazzi: "Solora helped us become the number one ranked medspa on Google in our city. We're seeing more new patient inquiries than ever, and our team is spending less time chasing down follow ups and more time focused on care. It's completely changed the way we run."

Vanessa Jwad, PA-C: "Solora has brought in more calls, happier patients, and taken a huge load off our staff”

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