How to Get More Google Reviews Fast
9 minutes
Quick Summary
How you ask for a Google review matters more than almost anything else you can do for your local rankings. In this article, we break down what we've learned from running review campaigns for dozens of businesses, including a real case where changing one thing in how we asked caused reviews to drop by 86%. This covers sounding like a human instead of a robot, asking face to face, keeping reviews consistent, responding to every one, timing the ask around peak happiness, sending follow-ups, and getting keyword-rich reviews that actually help your rankings.
The Moment That Proved Wording Is Everything
For one of our medspa clients, we were getting an average of 7 Google reviews per day. Not per month, per day. The text message campaign was flawless. We were texting people like an actual human being would. The messages sounded authentic and genuine, like someone from the spa had personally picked up their phone and sent a quick text.
At some point, the client asked if we could change how the message was worded. She wanted something more formal and what she felt was better written. As our client, we weren't going to deny her request, so we switched to her preferred version.
The text she asked us to use read:
"Hello [Client's First Name], thank you for choosing [Medspa Name]. We truly value your feedback. If you have a moment, we'd greatly appreciate it if you could leave us a review on Google to share your experience. Your support means everything to us. Thank you."
It sounds like it was written by AI.
After we switched to this message, we went from 7 Google reviews per day to 1 per day. That's an 85.7% drop. That single detail was the difference between getting 200+ reviews per month and getting 30. Our client reached back out and requested we change it back to the original message after seeing the results.
Before testing this out in the real world, we always believed that sounding too professional in the review request would drop off the amount of reviews, but now we have the data to prove it.
1. People Don't Take Orders From Robots
The tip that came out of that experience is the most important one in this entire article. If the person receiving your text feels like a robot sent it, they will not give it their time.
Human beings do favors for other human beings, and a review is a favor. Someone has to pause what they're doing, open their phone, click a link, write a few sentences, and submit. They will only put that effort in if they feel like there's a real person on the other end who will appreciate it.
Look at what went wrong in that AI-sounding message. There are four major faults that show up in every bad review request we see from medspas, clinics, restaurants, and pretty much any business that relies on its EMR or booking software to handle asking for reviews automatically:
It doesn't say who sent the text. There's no name. No one's attached to the message. It feels like it came from a corporation, not a person.
It sounds like AI wrote it. The phrasing is stiff, overly formal, and polished in a way no real person texts. Oh, and please don't get us started on the em dashes.
The wording is one-size-fits-all. "We truly value your feedback" and "Your support means everything to us" are phrases that apply to any business anywhere. They mean nothing to that specific person.
A human reading a message like that concludes, without even consciously thinking about it, that there's no real person there to appreciate their response. So they don't respond.
Compare that to a message that reads like someone actually typed it on their phone with their thumbs:
"Hiii [name], it's [staff name] from [spa name]. Hope you're loving your results from yesterday! If you have a second, would you mind leaving me a Google review?: [link]. Thanksss!"
I'm sure just by reading that message above you can tell why it's so effective. The informal nature and even intentional grammatical errors are really how a human being would text. Of course, this would be changed depending on your type of business entirely.
2. Nothing Beats Asking Face to Face
Even more effective than a well-written text is a real human being asking in person.
This can feel awkward at first. Your front desk staff might be shy about asking every customer personally for a Google review as they head out the door. But in our experience running review campaigns across dozens of businesses, face-to-face asks convert at the highest rate of any method by far.
People leave reviews either out of genuine happiness and respect for your business, or out of not wanting to be rude to a real human being standing in front of them. Either way, it works.
If your business is in a pinch and you need more Google reviews fast to beat competitors, rank higher, boost your online reputation, or push down some negative one-star reviews, asking face to face is the fastest way. For dealing with the one-star problem specifically, we've written a full guide you can read here: How to Remove One-Star Google Reviews Using Google's Hidden Support Form.
Train your team to make the ask part of the checkout flow. Hand them a card with a QR code, send the link to their phone while they're standing there, or walk them through it right at the desk.
3. Consistent Reviews Beat Review Bursts
Getting a lot of reviews at once isn't bad, but getting consistent reviews is much better.
Google and real customers both want to see recent reviews. If you have 200 five-star reviews but they're all months old, people reading them wonder what happened since then. Did the service get worse? Did the staff change? Did people stop being happy? Nothing signals confidence like a five-star review from yesterday. When a potential customer is looking you up and sees someone was happy with your service the day before, they walk in with a much higher expectation that they'll be happy too.
We see a lot of businesses focus on a huge one-time review push, then do nothing for months afterward. Google doesn't like this pattern. Google's job is to recommend the best businesses so that people keep trusting Google's search results. If Google recommends a business that looked great based on an old burst of reviews but turns out to be worse now, Google loses credibility and they risk people not using their search engine. So Google's algorithm is built to favor businesses that show a consistent pattern of earning reviews over time.
This is why making review requests a habitual part of your business is one of the highest-leverage things you can do for long-term rankings.
4. Respond to Every Single Review
When you respond to every review, whether it's a five-star or a one-star, it signals that you're paying attention. It tells Google that you're active and engaged with your customers. It tells potential customers reading your profile that you care enough about your reputation to acknowledge people who took the time to talk about their experience. Both of these things make Google more likely to rank you higher and make customers more likely to pick you over a competitor who leaves reviews sitting untouched. It makes your Google Business profile feel like an abandoned building rather than something you constantly upkeep and genuinely care about.
The challenge with this is time. Responding to every review takes real effort, especially if you're getting multiple per day. Training your team to handle this as part of their regular work is the best long-term answer. If they need help with wording, it's fine to let them use AI to draft responses. Just make sure someone reviews them before posting, especially for medical practices where HIPAA rules apply to what you can and can't say in a response.
For businesses in healthcare specifically, there are specific rules about what you can and can't say when responding to a review. Practices have been fined tens of thousands of dollars for saying the wrong thing publicly. We covered this in detail in HIPAA and Google Reviews: What Medspas Can and Can't Say if you want to make sure your team isn't accidentally crossing a legal line.
For how to properly respond to negative reviews, we also have a full guide on How to Professionally Respond to Negative Google Reviews.
5. Ask at Peak Happiness
Here's a secret we figured out from looking at research and from testing within our own review campaigns. Timing does matter.
The best time to request a review is when the customer is at the peak of their happiness with your product or service. For a restaurant, that's right after they've finished a meal they loved. Ask before the food has arrived, or two days later, and their peak happiness has faded. They're far less likely to act on the request.
For our medspa clients, we time the ask based on the specific service the patient received. For a facial, we reach out within an hour or two of the appointment, because the results are visible right away and the patient is still riding the post-treatment high. For Botox or filler, we wait a day or two, because the results actually need time to settle in.
Matching the timing of the ask to the specific service is something most businesses never think about. For our clients, we handle this timing for them so the front desk doesn't have to remember to ask each person individually based on what they booked. If you want us to set this up for your business, reach out and we can talk through what it would look like.
6. Ask Late Morning to Early Afternoon
On top of matching the timing to the service, the time of day you send the ask also matters.
In our experience across review campaigns, sending review requests between roughly 10 AM and 12 PM outperforms sending them later in the day by about 8%. Late afternoon and early evening (anywhere from 4 PM onward) is where response rates drop off significantly.
By 4 or 5 PM, most people are tired. They've finished their workday, they've been hit by the chaos of whatever their day threw at them, and they're winding down. They're not in the mood to pause and do a favor for a business. In the late morning, they're still fresh. They're probably caffeinated, they still have most of their day ahead of them, and they haven't been worn down yet.
7. Follow Up After 10 Days
This is a power move we use for clients who want to maximize their review volume.
If we send a review request text and the customer doesn't click the tracking link within 10 days, we send a gentle follow-up. Something short that reminds them without being pushy.
A customer can absolutely intend to leave a review, really mean to get around to it, and then have their day get busy. Maybe they couldn't check their phone when the first message arrived. Maybe they were driving. Maybe they saved the text to respond to later and forgot. A single ask and no follow-up leaves a lot of reviews on the table.
In our internal data, adding this 10-day follow-up increased total reviews by over 10%. Tracking who clicked and who didn't, then following up only with the ones who didn't, is tedious to do manually for a busy practice, but it's straightforward to automate. We build this into every client system at Solora so the practice doesn't have to think about it.
8. Keywords Inside of Your Reviews Matter
A last tip that most businesses don't realize. Google cares about what's actually inside each review, not just the star rating.
If a customer clicks five stars and submits with no written review, that's a positive signal but a weak one. If they write a few sentences describing what they loved, mention the specific service they came in for, or name the city they're in, Google uses those words to help rank you for related searches.
This is why you sometimes see a business ranking higher than a competitor with more total reviews. The competitor has 300 short reviews that just say "great experience." The winning business has 150 reviews that mention "best pizza in [city name]," "Best Pilates," "lip filler came out perfect." Those keyword-rich reviews feed directly into Google's ranking algorithm and are worth significantly more per review than short ones.
It's against Google's terms to tell customers what to write about your business but you can encourage them to write about your business. For a deeper dive into how keyword-rich reviews affect your SEO, we have a full article here: What People Say in Your Google Reviews Matters for SEO
If You Want Us to Run This for You
Everything in this article is stuff you can do yourself if you have the time and the team to keep up with it. If you'd rather have us handle the whole process that's what our Reputation Booster service does. We've helped medspas, clinics, and other businesses go from barely any reviews to consistently getting over 50 new five-star reviews every month.
Reach out and we can talk through whether it would make sense for your business.
What's the best time of day to send a review request?
Late morning to early afternoon, roughly 10 AM to 12 PM. In our internal data, this window outperforms late-afternoon or evening sends by about 8%. Avoid anything after 4 PM when people are winding down and less responsive.
Should I ask every customer for a review?
Yes. Filtering only the happy ones introduces bias and slows your overall growth. Ask everyone, every time, and let the naturally happy customers leave the positive reviews.
Is it okay to follow up if someone hasn't left a review?
Yes, as long as the follow-up is short and gentle. About 10 days after the initial ask is a good rule of thumb. If they still don't respond after the follow-up, let it go.
Can I offer discounts for reviews?
No. Google's policies prohibit incentivizing reviews with discounts, free services, or any compensation. Doing this can get your profile suspended and also attracts a different kind of reviewer than you want.
Does it matter who's listed as sending the review request?
Yes. A message from a named staff member converts at a much higher rate than a generic marketing number or an unbranded text. The more personal the message feels, the better the response rate.
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Everything we've learned helping medical spas and clinics fill their schedules, improve their Google reviews, and bring patients back. If you're looking for marketing that works, start reading here.
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